KERRY® was named “Brand №1 in Russia” based on combined measures of awareness, perceived product quality, customer loyalty and willingness to recommend the brand among professional users of automotive component cleaners and aerosol anti-corrosion products.
The result is based on report No. 314-2024 dated December 27, 2024. The survey was conducted from November 13 through December 17, 2024 among adult professional users in the Russian Federation.
Data collection followed Russian and international standards for social research, including GOST R ISO 20252-2014 and ISO 20252:2019, and the principles of the ESOMAR Code.